10 Search Engine Optimization (SEO) Tips To Get You Started

6. January 2012 by admin.

1.       Monitor your search standings.

2.       Be conscious of placing appropriate keywords throughout every aspect of your site: your titles, content, URLs, and image names.

3.       Integrate internal links into your site (link back to yourself) — it is an easy way to boost traffic to individual pages.

4.       Add a site map — a page listing and linking to all the other major pages on your site — makes it easier for spiders to search your site.

5.       Make your URLs more search-engine-friendly by naming them with clear keywords.

6.       Flash and AJAX all share a common problem – you can’t link to a single page… Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.”

7.       Spiders can only search text, not text in your images — which is why you need to make the words associated with your images as descriptive as possible.

8.       Content needs to be fresh — updating regularly and often is crucial for increasing traffic.

9.       Distribute links to fresh content on your site across appropriate social networking platforms.

10.   Direct more traffic to your site by developing relationships with other sites.

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How to Access the Free Monthly AIRS Sourcing Report

29. December 2011 by admin.

To get your report sent directly to your email address, you will need to register with AIRS (reports are free) at: http://www.airsdirectory.com/mc//training_news_newsletters.guid

The AIRS Sourcing Report offers free monthly tips, tricks and groundbreaking technologies to help you find the best talent online.

If you want to first evaluate the content of these free sourcing reports, go to: www.google.com

and put in this search string:

site:airsdirectory.com “AIRS Sourcing Report”|”Sourcing Report” Current|recruter|guide|solution|”press release”|training inurl:*2011*

From these results, you can quickly view, print out, or save the AIRS Sourcing Reports from Sep - Dec 2011, and other earlier ones as well.

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Making Simple & Easy Choices to Creating a Secure Password

23. September 2011 by admin.

There is no such thing as a perfect password. A committed hacker can crack any password, given enough time and the right “dictionary” or “brute force” tools. But just like breaking into a car, if the protection is strong enough, the hacker will become discouraged and pursue an easier target.

 

1. Start With a Base Word Phrase.

 

A good password starts with a base word phrase. Choose a memorable catchphrase, quotation, or easy-to-remember saying, and take the first letter from each word. Choose a phrase that is memorable to you.

 

Examples of some base word phrases:

 

    * Can’t See the Forest Through the Trees:  cstfttt

    * Put Up or Shut Up:  puosu

    * If the Shoe Fits, Wear It:  itsfwi

    * You Can Lead a Horse to Water:  yclahtw

    * The Last Mile Is Always Uphill: tlmiau

    * I Think, Therefore I Am:  ittia

    * Oh Say Can You See:  oscys

    * My Dog Quinnie Loves Mystery Suprises: mdqlms

 

Suggestion: try this list of acronym phrases you could use for inspiration

http://netforbeginners.about.com/od/internetglossary/a/glossary-of-internet-jargon-and-abbreviations.htm

 

Suggestion: try this list of famous quotations and catchphrases

http://forum.digital-digest.com/f41/famous-cliches-quotes-1-liners-etc-86123.html

 

2. Lengthen the Phrase

 

Passwords start to become strong at 6 characters long. While a long password can be annoying to type, a long password really helps to slow down brute force hacker attacks.

 

Tip: lengthen your password by adding the website name or computer software name to the base phrase. For example:

 

    * cstftttGmail

    * puosuVista

    * itsfwiEpinions

    * yclahtwWin7

    * tlmiauMac

    * ittiaAboutdotcom

    * oscysPayPal

    * mdqlmsEbay

 

Tech tip: passwords that are 15 characters and more are extremely strong, because Microsoft Windows will not store scrambled passwords in hidden files once they are 15 characters or longer.

 

3. Scramble the Phrase

 

Scrambling does not necessarily mean rearranging the letters. Rather, scrambling your password can effectively be achieved by swapping one or more of the password letters with a non-alphabetic character, and then purposely including uppercase and lowercase letters within the password. Scrambling creatively uses the shift key, punctuation marks, the @ or % symbols, and even semi-colons and periods. Using numbers as substitutes for letters is another strong scrambling technique.

 

Examples of scrambling:

 

    * CstftttGm@il

    * Puo5uVista

    * 1tsfwiEpinions

    * Ycl@htwWin7

    * 7lmiauMac

    * ittiaAboutdotcom

    * o5cysPayPal

    * mdqlm?!Ebay

 

4. Lastly: Rotate/Change Your Password Regularly

 

At work, your network people will require you to change your password every several days. At home, you should rotate your passwords as a matter of good computer hygiene. If you are using different passwords for different websites, rotate portions of your passwords every few weeks. Note that rotating parts of the password, not the entire passwords, will help deter hackers from stealing your phrases. If you can memorize three or more passwords at the same time, then you are in good shape to resist brute force hacker attacks.

 

Examples:

 

    * mdqlm?!Gmail

    * CstftttVista

    * Puo5uEpinions

    * 1tsfwiWin7

    * Ycl@htwMac

    * 7lmiauAboutdotcom

    * ittiaPayPal

    * o5cysEBay

 

5. Advanced Password Tips

 

There are several other resources for building strong passwords.

 

    * See more samples of strong passwords here.

http://netforbeginners.about.com/od/lockdownyourpc/a/examples_of_good_passwords.htm

 

    * See other personal password suggestions.

http://netforbeginners.about.com/u/ua/lockdownyourpc/user_suggestions_creating_strong_passwords.htm

 

    * A FREE online password generator.

http://javascript.about.com/library/blpasswd.htm

 

    * There are multiple drag-and-drop software tools that help you bypass hacker keylogger software.

 

Free tools like:

 

KeyWallet Password Manager

http://www.keywallet.com/kw_download.php?id=4

 

KeePass - a free open source password manager, which helps you to manage your passwords in a secure way.

http://keepass.info/download.html

 

Roboform

http://www.roboform.com/dist/RoboForm-Setup.exe

 

work well because you can avoiding typing your passwords entirely, and just let your mouse do the data entry.

 

    * You can also employ a digital vault like Password Safe. This kind of software creates personal “lockers” to keep all your passwords locked under a master password.

http://sourceforge.net/projects/passwordsafe/files/passwordsafe/3.26/pwsafe-3.26.exe/download

 

    * Or try phrasing tips for password generation.

http://antivirus.about.com/od/securitytips/a/passwords.htm

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Pros and Cons of a Virtual Career Fair

29. July 2011 by admin.

Cons:

 

Distractions. Virtual job fair recruiting booths are staffed from the comfort of a hiring manager’s computer. That also means the possibility that recruiters or hiring managers may simply forget to sign in during the ‘live’ hours of an online job fair. To overcome this limitation, virtual job fair organizers need to obtain the buy-in of hiring managers and recruiters including blocking short spells of time on their calendars.

 

Overly Objective. The virtual career fair misses the combination of eye-contact and other body language that allow a job candidate to make a good first impression, or a recruiter to obtain first impressions. This is the biggest limitation of a virtual career fair - the absence of face-to-face contact, the absence of softer aspects that go into forming first impressions about a job candidate or a hiring organization’s culture. To counter this objection, one must remember that the virtual career fair is designed primarily to serve as a powerful pre-screening mechanism rather than an interview tool. Recruiters who may have at their disposal tools such as web-cams to bridge the distance, are still hesitant to use them in a virtual career fair. That is because of the gray area of repercussions relating to matters of equal employment opportunity, should a candidate not make the first cut after a virtual web-cam session. A virtual job fair is for recruiters to make instant contact with the best job candidates, no matter where they are physically located. Often, job candidates might be busy at work or located in faraway places. The virtual job fair wraps itself around their schedule, allowing them to log in and directly talk to hiring managers from the privacy of their computers for the initial screening.

 

Inertia about New Technologies. Recruiters and hiring managers may have an apprehension about learning to use a new tool for recruiting, no matter how simple it may be to use. This is a normal human reaction to any form of change. Look for technology that allows recruiting booth owners to add and manage their own content. A highly responsive technical support team hand-holds even the novice user. With repeated use of the platform, this issue is easily overcome.

 

Pros:

 

Incredibly Convenient. The single biggest advantage of virtual job fairs in the minds of recruiters as well as job candidates and organizers that we have heard over and over again is that it is ‘extremely convenient’. A virtual booth can be set up typically within an hour. It may take some time to plan out the content in the virtual recruiting booth. However, after that it is simply point-click actions, requiring no special software downloads and no special knowledge of software programming.

 

No Travel. When job candidates from the military plan their return to civilian duty they can use a virtual job fair platform to connect live with recruiters even before they return home. Overseas job candidates, many from the U.S. Military, can now apply from various remote locations. Only a virtual job fair makes this possible.

 

Quick Turnaround Time. Change the job listings in your virtual booth with a couple of clicks, then instantly publish and preview your virtual recruiting booth. Now you are ready for your next virtual job fair. Only in a virtual job fair is such a quick turnaround time possible. Market it and promote it in any part of the world you desire using the power of social media and the Internet. With a virtual career fair, rinse-and-repeat is probably easier than doing laundry in a modern washing machine.

 

Virtual job fairs are definitely worth a try, and you might even be able to weave it into your regular recruiting program without straining your budget too much, because they are highly cost-effective.

 

+++++++++

Some Virtual Recruiting Providers

Unisfair
UBM Studios
CareerArc Group (TweetMyJobs was acquired by them)
iTradeFair (see there YouTube Infomercial)

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Top 10 Tool - CraigsPal Free©

13. April 2011 by admin.

CraigsPal Free© (Craigslist Reader Pro) is composed simply of the search screen from the CraigsPal© member software, with NO search limitations. It is free to use, and gives you tremendous power to search and browse Craigslist. It also gives you an idea how the search section of the CraigsPal© organizer software works.
Download free version at: http://craigspal.com/Download-CraigsPal

Features:

- Personally selected search parameters
- Custom multi-city, multi-state, multi-country - Craigslist Nationwide Search
- Advanced keyword interface(positive/negative keywords, OR, AND, phrase, group)
- Craigslist preview browser screen
- Browsing, filtering, flagging with keybord shortcuts
- Sort results by price, date, location
- Unwanted ads/spam flagging feature

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Top 10 Tool - Boolean Bar Toolbar

16. November 2010 by admin.

The Boolean Bar Toolbar is compatible with the following Internet browsers:

- Microsoft Internet Explorer versions 6 and above on Windows Vista, XP, and 2000 operating systems
- Mozilla Firefox versions 1 and above, including beta versions, on Windows (Vista, XP, and 2000), Mac, and Linux operating systems.

+++++++++++

Examples of the some of the many search algorithms found on this toolbar:

site:360.yahoo.com keyword skill (inurl:profile OR intitle:profile)

site:weblogs.com keyword location

site:weblogger.com keyword location

site:typepad.com skill skill location (”about me” OR profile)

site:technorati.com keyword keyword location

site:blogs.msdn.com location skill skill keyword

site:wordpress.com skill “job title” location -how -write

site:livejournal.com “job title” location profile

site:xanga.com keyword skill profile -how

KEYWORD (intitle:contact OR inurl:contact OR intitle:contactus OR inurl:contactus OR intitle:company OR inurl:company OR email OR phone) -inurl:product -inurl:scholar -inurl:books -site:edu

KEYWORD site:linkedin.com intitle:”company profile”

KEYWORD (intitle:”board of directors” OR intitle:”board members” OR inurl:investors OR intitle:investors OR intitle:”share holders” OR inurl:”share holders” OR founder OR CEO OR “chief executive officer”)

KEYWORD (site:linkedin.com OR site:hoovers.com OR site:jigsaw.com OR site:zoominfo.com) -(-inurl:find OR -intitle:”linkedin directory” -inurl:dir)

KEYWORD site:spoke.com OR site:amazon.com OR site:jobster.com

KEYWORD (intitle:about OR inurl:about OR intitle:aboutus OR inurl:aboutus OR intitle:profile OR inurl:profile)

KEYWORD site:myspace.com OR site:facebook.com OR site:twitter.com

KEYWORD (site:digg.com OR site:ryze.com OR site:hi5.com OR site:plaxo.com OR site:friendster.com OR

site:wink.com OR site:xing.com)

site:www.naymz.com inurl:search (”keywords” OR “keywords”) “title1″ OR “title2″ “United States”

site:zoominfo.com intitle:”business people” keyword skill location

site:pipl.com “job title” keyword location (inurl:people OR intitle:profile) -jobs

mailto=*=merck.com OR email=*=@merck.com senior.auditor (atlanta OR georgia OR ga)

mailto: “@merck.com” (philadelphia | wayne) Vice OR VP 212

“email * * merck.com”

(keyword 1 OR keyword 2) (inurl:list | inurl:~members | inurl:directory | intitle:list |

(”DNA sequencing” OR PCR OR metabolic) (inurl:list | inurl:~members | inurl:directory | intitle:list | intitle:~members | intitle:~directory | inurl:staff | inurl:association | inurl:board | inurl:committee | intitle:association | intitle:board | intitle:committee | intitle:staff) (email | contact) ext:xls

site:twitter.com intitle:on “San Diego” “software engineer” java -jobs

use search.twitter.com - engineer j2ee near:”San Diego” within:100mi

site:twitter.com intitle:”on twitter” “bio * * “software engineer” ”

site:craigslist.org inurl:location inurl:res “job title” (”keywords” | “keywords” | “keywords”) (inurl:contact | intitle:contact | intext:contact | email | phone)

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How to Design a Mobile Enabled Website

26. July 2010 by admin.

Is your website mobile? Can your customers find you when they need you the most?

 

It is estimated that mobile advertising growth will continue at a rate of 10% each year throughout the next decade. With statistics like this, no business can afford not to jump on board and stay on top of this highly effective marketing method in this stage of the game.

 

Look around your business and note the people using a smart phone. Are some of your clientele mobile warriors? You might be surprised but odds are if you are one yourself, you are already aware of the growing numbers of people of every demographic that are using their mobile devices for much more than making phone calls.

 

Here are few import points to consider when designing a mobile enabled website for your organization.

 

1. Less is better. Plan your information architecture based upon what users typically want first when they go to your web site. Make a list and prioritize each page or function.

 

2. Minimal use of graphics. The on-the-go mobile user is not going to be wowed by images, pictures and graphics. They are browsing because they are looking for specific information. You want them in and out of your site. You’ll wow them with simplicity.

 

3. Button and font size. Eliminate wasting your visitor’s time by make links and buttons a size that is finger-friendly. Tiny text and button will just bring the visitor closer to exiting your web site.

 

4. If you want to sell products or services via your mobile website, think about using PayPal or Google Checkout. This eliminates the visitor from having to type in all contact and credit card information.

 

5. Promote your site through geo-targeted sites like Google Maps, Bing Maps and Yelp.

 

Your website should be able to read easily on a web capable phone or mobile internet device. If you’re equipped and capable enough to make your own mobile theme, the more power to you, for those of you who don’t have a designer’s or coder’s bone in your body, you have several viable options:

 

WPtouch is a hybrid Wordpress theme/plugin. It allows you to pick and choose what content you want to display to mobile browsers, and based on your formatting, plops your data into a beautiful, easy-to-read, mobile Wordpress theme. WPtouch loads lightning fast and shows your content beautifully, without interfering with your regular site theme. WPtouch automatically transforms your WordPress blog into a web-application experience when viewed from an iPhoneTM, iPod touchTM, AndroidTM, or BlackBerry StormTM touch mobile device.

http://www.bravenewcode.com/products/wptouch/

 

Mobify is more of a manual tool, you kind of have to know what you’re doing, or at least have someone who does at your disposal. It has a web editor that allows you to style your mobile them yourself. Just using the default style it has after choosing your content won’t cut it. You have to work some CSS magic.

http://mobify.me

 

Wordpress Mobile Edition will give your website an iPhone-like makeover. Not much room for customization here, but you can add more mobile user-agents via the settings page.

http://wordpress.org/extend/plugins/wordpress-mobile-edition/

 

Encouraging communication between yourself and your readers is an endless task, so give them more reason to respond to you by reversing the order of comments, displaying the newest comments on top, right below your post. It’s just a simple setting change, go to your Discussion Settings in the administration area, and choose to display newer comments at the top of each page.

 

Remember, the internet is always changing, and so are the ways we communicate on it. Show your readers you are informed and have an opinion about current events in your niche, and they will be drawn to speak to you.

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Purples Squirrels Discovered at RecruitDC

25. May 2010 by admin.

A purple squirrel is more than just an oddly colored rodent. In the recruiting vernacular, a “purple squirrel” is a metaphor for that very rare, highly sought after, almost extinct species of candidate, because finding this candidate is about as easy as finding a purple squirrel.

How to Find Polygraph Candidates on Google

The strategy I use is filtering all the things I don’t want to see like job postings, etc. Keep your basic skill set search simple. If you get too many results, you can always add more filters to target a specific location or type of polygraph (”full-scope” OR “fullscope” OR “life style” OR lifestyle).

clearance AND polygraph AND resume -recruiter -job -jobs -submit -apply -”looking for” -recruiting -hiring -send -”email to” -”email resume” -opening -”to resume” -”resume database” -”sample resume” -applicant -examiner -chartrecorder

clearance AND polygraph AND “about me” OR bio OR vitae OR cv OR homepage OR profile OR resume OR resumebook -recruiter -job -jobs -submit -apply -”looking for” -recruiting -hiring -send -”email to” -”email resume” -opening -”to resume” -”resume database” -”sample resume” -applicant -examiner -chartrecorder

Place this hyperlink in your browser. It’s a search for any resume that has the word “polygraph”.  Add more filters or come up with your own key words.

http://www.egrabber.com/resumefinder/widget/keycG9seWdyYXBotypegoogleurlsearch_popup.html

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Top 10 Technique - Honing In On That Elusive Resume

30. April 2010 by admin.

How many different words can be used to find a resume or candidate profile, only a resume or profile, and not a job announcement? Crafting a search string that returns only useful information about your intended target is not that hard.

Let’s start with the different ways a resume or candidate profile can be found on the Internet. You want to find the following words in either the title of the web page or the within the URL or web address. Hence, the two commands to use will be “intitle:” and “inurl:”. These are generally universal commands among most of the major search and metasearch engines.

Here are some synonyms or alternative names for how resumes or candidate profiles can be found.

About Me
Bio(s)
Curriculum Vitae
CV(s)
Homepage
Profile(s)
Resume(s)
Resumebook
Vitae

You can further refine your search of that elusive resume or candidate profile by adding qualifiers that are generally found within the body of these pages.

Certification
Education
Experience
Objective
Overview
Qualifications
References
Summary of Qualifications
Work Experience
Work History

And finally, you will need to weed out all those JOBS with some choice words or phrases.

apply
benefits
email resume
email to
eoe
hiring
job
jobs
looking for
opening
recruiter
recruiting
requirements
send
submit
to resume

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Strategies - Unique Web Sites to Leverage Your Recruitment

6. January 2010 by admin.

Criminal Searches provides the scary-but-useful data on how many criminals live in your neighborhood, what crimes they were convicted of, and, in some cases, their names and personal info. It’s all culled from public records, and is presented as a Google Maps mashup. You can restrict your search to sex offenders, search on a specific name to get a criminal history, or do a general search for criminals by city or zip code.

We have stared into the social-networking abyss and it is the information overload named FriendFeed. The service aggregates all your social content and activity from Facebook, Flickr, Digg, YouTube, Twitter, Last.fm, blogs, and so on. It aggregates your friends’ activity, too, giving you a meta-feed of your online social life. Depending on how active your friends are, it can be a pleasant stream of sociality, or like trying to drink from a firehose.

Without a doubt, Howcast has the best-looking how-to videos on the Web. All kinds of topics like “The Questions That a Good Recruiter Asks a Hiring Manager”, “How To Automate the Resume Sourcing Process” or “How To Recruit With YouTube”. Sign up to get a How-To Video of the Day via e-mail, as well as to be able to edit their how-to wikis, talk to experts in the community area, or upload your own videos. The user-generated stuff is okay, but the Howcast-produced vids are particularly great.

PicApp can make a world of difference on your blog or Web site. It’s a free stock-photo service that lets you quickly and easily grab photos of whatever subject you need for use on your blog. PicApp has quite a large image catalog, and photos range from run-of-the-mill stock photos to celebrity pics.

Visual representations of data are nothing new, but Tag Galaxy takes it to new heights in searching Flickr photos. Enter a single keyword (I used “frog”) and you’ll see a 3D representation of a solar system with the keyword as the sun, orbited by related word “planets” (e.g., “amphibian,” “green,” and “toad”). Click a planet to combine keywords, or just click the sun (your main keyword) to get a unique photo-sphere covered with up to 236 images pulled from Flickr. Spin it in any direction with the mouse, clicking shots for close-ups. It takes a while to surf them all this way, but makes for a fascinating time waster.

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